1. Don’t click on your own ads
Don’t click your own ads, or ask others to click them. These kinds of clicks won’t count toward revenue and may get you suspended.
2. Think like a user
Make it easy for people to find what they’re looking for. Follow the Webmaster Guidelines to provide content that’s useful, interesting, and adds value. Immerse yourself into the user experience however you can. Try to discover the emotions that guide users’ behaviors and try to uncover their needs.
3. Keep it family-friendly and legal
Review our guidelines about prohibited content and be sure you understand them. If you wouldn’t want a child or grandparent to see it, don’t put it on your site.
4. Maximize content, not ads per page
Create new, relevant, interesting content, and update it regularly. Also, be sure to maintain a good balance between ads and editorial content as it’s important to ensure that there’s always more content than ads on a page.
5. Avoid deceptive layouts
Keep ads away from games, slideshows, and other click-heavy content and don’t place them near images. Publishers may not use deceptive implementation methods to obtain clicks. This includes, but is not limited to: placing images next to individual ads, placing ads in a floating box script, formatting ads so that they become indistinguishable from other content on the page, formatting content so that it is difficult to distinguish it from ads and placing misleading labels above Google ad units.
6. Create unique content
Your content needs to create added value for your users. Focus on making content great – not duplicating it across pages. Unique and valuable content is what keeps users coming back to publisher sites. Everything you do as a publisher should be user focused, which primarily includes developing great content.
7. Track your traffic
Your traffic should be organic. Set up alerts using Google Analyticsto quickly identify unusual traffic patterns. Many potential traffic quality problems can be addressed quickly by monitoring your own traffic. Traffic anomalies are often indicators of potential invalid traffic activity.
8. Follow the Code of Implementation Guide
Always follow the Code Implementation Guide and don’t try to modify the AdSense code. If you run into a problem, visit the Troubleshooting page or contact publisher support.
Thanks for taking the time to learn about Google ad network policy, processes, and best practices. Together, we can continue to make the web and advertising experience great.