AdMob & AdSense policies

All publishers are required to adhere to the following policies, so please read them carefully. If you fail to comply with these policies without permission from Google, we reserve the right to disable ad serving to your app and/or disable your AdMob account at any time. If your account is disabled, you will not be eligible for further participation in the AdSense and/or AdMob program(s).

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Content policies

Adult contentContent that advocates against an individual, group or organization

Copyrighted materialDrug, alcohol, and tobacco-related content

Hacking and cracking contentViolent contentWeapon-related content

Other illegal content

Apps that use Google Brand features

Apps that offer compensation programs

Copyright Infringement

User generated content

Behavioral policies

Exceptions to AdSense policiesInvalid clicks and impressionsAd placementSub-syndication and ad network mediationApp promotionPersonalized advertising

Invalid activity

Invalid activityHow Google prevents invalid activityHow you can prevent invalid activityEstimated vs. finalized earnings

Implementation guidance

Implementation guidance

Banner ad guidance

Interstitial ad guidance

AdMob native ads advanced policy compliance checklist

Ad format-specific policies

Rewarded ad format

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