Announcements Google Policy

Improvements to responsive ad units

September 13, 2019

On August 21, 2019, we made some improvements to responsive ad unit sizing to allow for better performance on desktop. We also increased the flexibility of responsive ad units by enabling additional size combinations for all device types.

As a result of these changes, responsive ad units can now resize the HTML parent container (e.g., <div>) that they're within. This allows them to automatically adapt to all the different ad sizes on publishers' pages.

Note that for responsive ad units to work properly, they must not be placed inside a container with a fixed or limited height. (See Google Adsense technical considerations for more details.) If you're experiencing issues with your responsive ad units appearing taller on some devices or browsers, it might be because they're within a container with a fixed or limited height.

If you want to limit the height of your responsive ads, you'll need to modify your responsive ad code. This example shows you how to modify your responsive ad code to specify a fixed height of 90px and a variable width from min-width 400px to max-width 970px:

<ins class="adsbygoogle"    style="display:inline-block;min-width:400px;max-width:970px;width:100%;height:90px"    data-ad-client="ca-pub-1234"    data-ad-slot="5678"></ins> <script async src="//"></script> <script>(adsbygoogle = window.adsbygoogle || []).push({});</script>

Removing old ad unit experiments

August 9, 2019

Earlier this year, we let you know about our updates to ad units and that we'd be removing ad unit experiments. To make way for new experiment types and a cleaner user experience, we'll now remove your old ad unit experiments from your "Experiments" page on September 15, 2019.

If you'd like to save your experiment results, we recommend that you visit your "Experiments" page and click Download data before this date.

Simplifying the ad serving controls

July 22, 2019

Earlier this year we let you know how we're improving ad units by simplifying their controls and removing rarely-used features. We've now finished updating the ad units in AdSense, and in the coming week we'll apply the new behaviors to all existing ad units that are serving impressions.

In addition, we're simplifying the controls on the Ad serving page to reflect our modernization efforts. The following ad serving controls will be deprecated:

Third party adsEnhanced text adsEnhanced display adsExpandable ads

You don't need to take any action. These controls will be automatically removed from your account.

Recent updates to ad units

June 17, 2019

Adsense committed to continuously investing in the modernization of our advertising products. As a result, there are some important changes we're making to the ad units in your account. Starting April 2019, your Ads page will be updated to reflect these changes.

What's changing

Ad sizes

Now they making it easier to create and manage ad units. All new ad units you create will be responsive by default, able to adjust to different screen sizes on mobile and desktop for increased performance and flexibility. If you do need further customization, you'll still be able to create fixed-sized ad units.

Ad types

Google moving towards richer ad formats, phasing out text-only and display-only ad units to further improve user experience, and to fully reflect the pool of ads we have in the market. As a result, the "Text ads only" and "Display ads only" ad units in your account have been renamed to "Display ads" and will be updated to serve all ad types.

If you want to keep using text-only ad units, you can create a native In-feed ad unit and choose the manual style option and the "Text only" template.

Text ad styles

They deprecating text ad styles for "Text & display ads" ad units. From now on, you won't be able to create ad styles for your new ad units. Your new ad units will have Google-optimized text ad styling. As this feature is being deprecated, your existing ad styles will also be optimized by Google in the following months. For customization and improved user experience, you can use native ads such as In-article ads or In-feed ads on your site.

Simplifying "If no ads available"

Adsense continuously working to increase the quality and safety of our ad network and reduce the number of malicious ads that enter the AdSense network. As a result, we're removing the "If no ads available" option and we'll be defaulting to collapsing the ad space or showing a blank space instead. If your current setting is a color or another URL, it will be updated in the near future.


As a result of the above changes, we're also removing obsolete ad unit settings experiments. If you have active ad unit experiments, they will stop in the following months.

Synchronous code

The option to change your code type to synchronous in your AdSense account won't be available anymore. If you do need synchronous ad code, you can follow these instructions to manually generate synchronous ad code for your ad units.

Custom channels

They removing the option to add a custom channel when you create an ad unit. Advertisers no longer buy placement targeted ads, so custom channels are only used for reporting now. You can still create new custom channels and view the "Custom channels" report, but in the future you'll need to add the custom channel ID to your ad unit code to track the performance of ad units in this way. Alternatively, you can see the performance of multiple ad units by running the "Ad units" report and using the filter to limit the data to those ad units.

Changes to experiments

Google Adsense making some changes to simplify AdSense experiments and update the metrics that they currently offer. These changes will allow us to provide you with more experiment types and more relevant metrics to help you make better-informed decisions. Your Experiments page will be updated over the coming weeks to reflect the following changes:

What's changing?

The Ad session length and RPM metrics

They replacing the Ad session length and RPM metrics with a new metric called Revenue. Revenue reflects the total earnings outcome of your experiment changes and captures both RPM and session information in a single metric.

The Experiments report

They are removing the Experiments report from the Reports page. For the remaining experiment types, aggregate metrics will still be available in the experiment details page.

They're rolling these changes out in stages, so you might not see them all in your account yet.

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