Important updates about the Brazilian LGPD (Lei Geral de Proteção de Dados) Dear Partner, The Brazillian LGPD (Lei Geral de Proteção de Dados) is a new data privacy law that will apply to businesses (both inside and outside Brazil) that process the personal data of users located in Brazil. The new law is expected to go into effect on August 16th, 2020, but ongoing discussions in the Brazilian government may result in a change to the effective date.Terms updates Google already offers data protection terms under the European General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA). We will be updating those existing data protection terms to add LGPD-specific terms. Google’s status under the LGPD as either a controller or processor for each product will be the same as under the GDPR. The LGPD terms will be incorporated into our existing data protection terms, so no action is required to accept the LGPD terms where the existing data protection terms already form part of your contract. For more information on our data protection terms, and products where action is required to accept them see here.Product features In addition to the updated LGPD terms, we plan to offer product controls to assist our customers with their LGPD compliance. You can refer to this article for more information on relevant product features to assist with your LGPD compliance. If you believe you may be in scope of the LGPD, we recommend that you work with your legal advisors to assess whether any changes are required. Please see privacy.google.com/businesses for more information about Google’s data privacy policies.Thanks,The Google Ads TeamYou've received this mandatory email service announcement to update you about important changes to your Google Ads account.